Growing up from a big family in a small town, soap is an important commodity mainly for cleansing. As children, being clean is a good deed, smelling like one is a plus. The older you get, the bigger your needs become. This means looking at soap beyond its hygienic function- the spark all started there.
It's cebuano, a Filipino language for "very" and "goodness".
The brand name intends to celebrate our mother tongue. It serves as a constant reminder that whatever we produce must be packed with goodness.
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